For decades, businesses have measured delivery the same way: average speed and cost per order. Faster meant better. Cheaper meant better. That’s how performance was defined. But here’s the truth: these metrics don’t reflect what customers actually experience.

Speed Jargon

“Average delivery time” is the industry’s favorite stat. But averages don’t matter to the customer standing at the window waiting for their package.
A package that shows up 4 hours early or 6 hours late might still average out “on time," but for all intents and purposes, to the customer, both are immaterial. Fast isn't valued cheifly if it’s unpredictable.

The Cost Trap

Companies also obsess over shipping cost per order. But cost without context is dangerous.

• Saving $3 per order means nothing if half your customers abandon their carts at checkout.
• Cheap shipping that breaks trust costs far more in lost loyalty than it saves.

The Real Blind Spot: Precision

The metric most companies ignore is the one customers value most: did it arrive exactly when promised and is the promise a proper one? “Sometime today” isn’t a promise, “between 4:20–4:40 PM” is. Precision creates confidence. Confidence creates loyalty.

How Flype Flips the Script

At Flype, we don’t play the average game. We measure the only things that matter to customers and brands alike:

1. Promise-Kept Rate: Did we hit the exact 20-minute window we gave?

2. Abandonment Impact: Are customers staying in carts instead of dropping out at checkout?

3. Loyalty Lift: Are precise deliveries turning first-time buyers into repeat buyers?

By focusing on precision instead of averages, Flype eliminates the trade-offs businesses have been stuck with.

The New Standard

It’s time to stop measuring the metrics in isolation. Speed without precision is noise. Cost without context is a trap.

Delivery should be measured by one thing: Making and keeping good promises.

And with Flype, that promise is precise, affordable, and always true.